Steven J. Knezevich

AYZENBERG GROUPDigital Strategy- Social Media & Transmedia Consultant
Pasadena, CA / March 2010 - July 2010

• Established ideas for collective sharable experiences through building online community outreach utilzing augmented and alternate reality games that provide distributable assets and rewards to the consumer both pre and post launch
• Created innovative solutions for new business developments, digital strategies and branded creative concepts with a focus on social media outreach and transmedia storytelling
• Presented creative insights to clients on digital and social media applications, technology, implementation, integration and CRM to establish relevant context for how campaigns can exist beyond the scope of traditional online and offline advertising

THE CINEFAMILYSponsorship Coordinator
Los Angeles, CA / 2009-2010

• Ongoing maintenance and establishment of co-marketing and branding opportunities for Los Angeles non-profit repertory cinema. Actively seeking new corporate, arts and grant partners for festivals, special events and title sponsorships
• Responsible for monetizing partnerships and establishing equity in trade with creative director to assure initiatives are in place and well positioned for maximum saturation and effect

DELICIOUS VINYLBrand Management Consultant
Los Angeles, CA / May 2009 - February 2010

• Managed marketing and planning related to new media projects and brand outreach efforts for one of the most established independent west coast record labels
• Launched Delicious Vinyl DJ for the iPhone, a music rhythm game with real time scratching over classic label catalog tracks

ROCKSTAR GAMESProduct Manager
New York, NY/ January 2001 - February 2009

• Managed and led global teams driving sales for cross platform console product launches. Spearheaded and executed worldwide integrated marketing plans valued upwards of $200M in 8 years that built franchise awareness and sold more than 100M units to date
• Developed campaign objectives, strategies, brand identity frameworks, product positioning, retail promotions, public relations asset planning, budgets and profit and loss forecasting for titles. Worked closely with internal departments and external partners to ensure all marketing efforts were consistent with the brand identity and delivered according to deadline, process and quality standards
• Conceptualized an online game portal for stat tracking, video sharing, community participation and tagging of in-game music available for purchase on Amazon
  Engineered Sharepoint workflow management and built Artesia Digital Asset Management metadata solution for archival needs
• Established the company as a leader in the interactive space by promoting a competitive presence in emerging technologies like YouTube, Facebook, Twitter and MySpace. Created co-promotions that generated new awareness for integrated consumer marketing by maximizing in-game ad placements, partnerships and revenue
• Titles included Grand Theft Auto franchise, Midnight Club franchise, The Warriors, Max Payne franchise, Bully, and Rockstar Games presents Table Tennis. Examples: The Warriors ("Gangs of New York" 1, 2, 3), GTA: San Andreas ("Hood Life" 1, 2 and "Good Life" 1, 2 )

VIVA-RADIO.COM (AMERICAN APPAREL) Business Development Consultant
Los Angeles, CA / 2007 - 2008

• Provided business development, marketing and operations consulting for worldwide independent apparel retailer involved in streaming in-house radio station (viva-radio.com) to over 192 stores worldwide
• Helped to organize contributor based content playlists, blog launch and PR outreach to expand core corporate identity and retail branding messages toward key lifestyle demographic
• Launched first international in-store sale initiative of Sebastien Tellier “Sexuality” (RecordMakers) on CD and LP

GRAND ROYAL MAGAZINEEditor & Art Director of official Beastie Boys Fanzine
1994 - 1996

• Established framework for ground-breaking Los Angeles-based pop culture magazine known internationally as a leader in independent film, photography and the arts
• Contributed reviews, interviews and articles throughout the lifespan of the magazine

MEAN MAGAZINEFounder
1997

• Established framework for ground-breaking Los Angeles-based pop culture magazine known internationally as a leader in independent film, photography and the arts
• Contributed reviews, interviews and articles throughout the lifespan of the magazine

X-LARGE, MFG. LLC.Web Producer / Art Production & Graphic Design
1999-2000 / 1993-1996

• Established first e-commerce enabled launch of company website (xlarge.com), increasing sales revenues exponentially each month. Helped to oversee inventory control, order processing, customer service, returns, and merchant bank verification maintenance
• Designed graphics, sales materials, catalogs and advertising for seasonal clothing lines (X-Girl, Mini) and accessories. Assisted in the design and manufacture of projects from outside clients including Capitol Records (Beastie Boys, Hurricane, Ben Lee, Grand Royal Records), Girl / Chocolate Skateboards, and Polydor Records

CALIFORNIA INSTITUTE OF THE ARTS / VALENCIA, CA

UNIVERSITY OF SOUTHERN CALIFORNIA / LOS ANGELES, CA